Jim Wexler is EVP of BrandGames — a company that helps top companies articulate employer branding and improve talent communications through the power of videogames and occupational simulations™. Jim consults diverse clients on preparing the next-generation workforce through virtual learning experiences, for talent acquisition, new-hire orientation, sales training and leadership development.
Before joining BrandGames, Jim was the Director of Marketing at Reuters Television, developing employee communications and corporate identity programs. In 1994, he helped pioneer the “advergaming” marketing strategy that leverages videogames as a media platform.
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