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Recruiting Conference and Expo

Session Descriptions

The "Kennedy Conference" can be predictable: Spring on the West Coast, Fall in the East — but some things are ALWAYS new and exciting: our line–up of brand new content and top flight speakers!

Sunday, November 16, 2008

10:00 AM
Intensives Registration
11:00 AM – 4:00 PM
Intensives
(click here for details!)

Monday, November 17, 2008

7:00 AM
Workshop Registration
8:00 AM – 11:00 AM
Conference Workshops
(click here for details!)
10:00 AM
General Conference Registration/Exhibit Hall Open
11:30 AM
Welcome & Opening Remarks

Conference Host: Anna Brekka, Senior Director Talent Management Services, Kennedy Information
11:40 AM – 12:35 PM
Recruiting focus The Carrot in Recruiting Success
Peter Weddle’s outside-the-box opening presentation is based on his new book, Recognizing Richard Rabbit, a fable for adults, young and not so young. In the genre of Who Moved My Cheese, it’s a tale about some forest friends who make an amazing discovery by trying to help one of their own. They don’t uncover the key to organizational change, however, or to setting strategic goals for the enterprise.
No, Recognizing Richard Rabbit is a much more personal book that is all about finding the secret to authentic living -- to being the person you were meant to be. The best candidates know how to do that, and so do the best recruiters. Why? Because successful recruiting depends upon your ability to establish a genuine and meaningful connection with others. Those connections can be made only if you are able to be your own true self. This session offers you that carrot: a way to find the “you of your dreams.”
Presenter: Peter Weddle, CEO, WEDDLES
12:35 PM - 12:45 PM Break
12:45 PM - 1:35 PM
Recruiting focus Recruit to Win: Creating Solid Partnerships with Hiring Managers
Successful recruiting involves a combination of several factors, not least of which is your partnership with hiring managers and the others you work with who are internally and externally involved in the hiring process. In this session, you’ll learn how to strengthen these relationships and galvanize the hiring goals to successfully meet the talent challenges facing your organization. You’ll learn ways to affect the accountability of both you and the hiring manager to ensure that roadblocks don’t slow down the recruiting process. Other tools to use to your advantage include Applicant Tracking Systems, your company brand, as well as sourcing vendors to assist as needed. The bottom line: the more successful you are in creating internal partnerships and synchronizing the use of all your available tools, the better equipped you will be to provide qualified candidates, resulting in a quick and successful hire.
Keynote Speaker: Rose Dougherty, Staffing Director, LeapFrog
1:35 PM - 2:05 PM
Coffee Break & Exhibitor Showcase
2:05 PM - 2:50 PM
Recruiting focus Avoiding the Paralysis of Political Correctness

Political correctness is so pervasive today that ordinary conversation is stifled. Days and weeks are lost to word-smithing advertisements, presentations and brochures, and recruiters avoid situations that MAY generate hurt feelings - often bypassing opportunities to investigate new avenues of opportunity. For the recruiter, understanding the roots of PC Paralysis and learning skills to anticipate and eradicate PC Paralysis will enhance the ability to recruit the best and brightest. This session will uncover new skill sets that will allow you to avoid situations where opportunities are lost because of unintentional and previously unrecognized gaffs and faux pas that create impassable chasms of misunderstanding and disrespect. With these new skills in hand, you’ll eliminate your fear of the unknown that keeps you from doing your best in culturally and linguistically awkward situations – a must for any recruiter involved in recruiting a diverse workforce.
Featured Speaker: Valda Boyd-Ford, President & CEO, Center for Human Diversity
2:50 PM - 3:00 PM
Coffee Break & Exhibitor Showcase
3:00 PM - 3:45 PM (Concurrent session)
Recruiting focusLegal Compliance focus How to Benefit from the Aging Workforce
The aging of the American workforce is an undeniable reality. Whether by preference or necessity, older workers are staying in the workforce beyond traditional retirement age. Concurrently, the number of younger workers is declining as a proportion of the workforce. Employers will have to contend with problems of knowledge transfer, and in some industries, an actual shortage of job applicants. It is becoming apparent that workforce planning will have to increasingly include the retention, recruitment and engagement of age 50+ workers.
This presentation will define the scope and nature of the changing workforce demographic; the myths and realities of the older worker; and the best practices of employers striving to become “age friendly” to better capitalize on the aging workforce. The material will draw on the work performed by RetirementJobs.com in its Age Friendly Employer Certification Program™ which evaluates the Human Resource and employment policies, programs and practices of firms recognized as welcoming of older workers. Participants will be able to evaluate their HR program against the standards established by Age Friendly Employer Certification and develop plans to prepare their organization for the changing workforce.
Participants will learn the techniques to retain existing older employees, attract new age 50+ workers and engage this important cohort group into today’s multi-generational workforce. This program will be most appropriate for HR executives, HR generalists, recruiters, compensation & benefit professionals, and training & development professionals.
Presented by: Tim Driver, CEO & Founder, Retirementjobs.com
3:00 PM - 3:45 PM (Concurrent session)
Sourcing Recruiting Tools focus Optimizing New Sourcing Channels
Tired of having your sourcers spend all day running Boolean searches, only to find one or two interested and qualified applicants? Frustrated by the variety of sourcing options available that promise everything, but deliver disappointing ROI? This presentation focuses on how to find and maintain the right balance of passive and active sourcing activities to meet the needs of your business. During this session, you will learn how to create a strategic sourcing plan that delivers the highest quality results, within a minimal timeframe. You’ll uncover new ideas around managing sourcers (internal or external) to ensure consistent quality and ROI, and new and untapped sources of candidates available online and offline. You’ll also discover the fundamental metrics for measuring the productivity of your sourcing activities. This interactive session emphasizes the delivery of actionable next steps to improve your organization's sourcing capabilities.
Presenter: Tim Brown, Manager, Staffing, Imaging & Information Technology Sector, Siemens Medical
3:00 PM - 3:45 PM (Concurrent session)
Legal focus Don't Sell Snake Oil – Ensure Your Candidates Are for Real Through Background Checking
Recruiting professionals know that each placement they make has the potential to put their company at great risk. Filling an opening, no matter how critical, is useless if the candidate turns out to be dangerous, fraudulent, unqualified or unfit for the job.
One bad placement can result in a loss of confidence in you, litigation, risk to your company, and even worse — long term damage to your professional reputation. In this session, you’ll learn how to go beyond sourcing and recruiting to protect yourself and make sure the candidate you present is the real thing.
Join us to uncover the 10 steps a firm can take immediately to avoid a bad hire and demonstrate due diligence; review the pros and cons of cutting edge techniques, such as using internet search tools or social networking sites for background checking; learn of recent legal developments, and review case studies to demonstrate what steps recruiters should take when they hire and mistakes to avoid; understand how to legally obtain and utilize criminal records and background information; and discover why lawsuits for negligent hiring is one of the fastest growing areas of employment litigation. Finally this session will clarify how your website and marketing materials increase your risk of being sued successfully. Thinking of avoiding this session? Don’t say we didn’t warn you!
Presenter: Lester Rosen, President, Employment Screening Resources,
3:00 PM - 3:45 PM (Concurrent session)
Healthcare Recruiting focus Building Education Partnerships to Influence Healthcare Careers
What’s the primary reason for current and future shortages of skilled professionals in many health care fields? Fewer students available to enter the profession coupled with the expected increase in demand for health care services as the boomers age. This session will describe how Mayo Clinic in Rochester, MN has developed a series of partnerships with area school districts, colleges, businesses and health care providers. The goal: to develop awareness among students of the range of career options available in health care including business and information technology.
These partnerships feature mentorships and internships, teacher externships, a health science career center, an interactive career festival, and a mobile science lab to provide students exposure to testing technology. These partnerships provide students early experience to health care as a career option and also promote their interest in taking appropriate courses to prepare them for future curriculums. Join us to hear examples of what has worked (and what hasn’t) and gain new and ideas to use in developing education partnerships and career awareness programs as an important element of your recruitment philosophy. This is a critical session for all Healthcare recruiters; the future of your local talent pool is at stake!
Featured Speaker: Michael Mullen, HR Director, Recruitment Strategies, Mayo Clinic
3:00 PM - 3:45 PM (Concurrent session)
Hospitality Recruiting focus Recruiting for the Hospitability Industry “Is it Really Different?”
Recruiting in the Hospitality Industry can be fun, exciting, and challenging all at the same time. Hospitality requires both personality and skill, which is sometimes hard to find in one individual. In this session, you’ll learn about creative ways to recruit for top talent: those with the skills you need PLUS the requisite charm that’s makes your company successful.
Hear from this seasoned HR executive and recruiting professional about what’s different when recruiting for the hospitality industry and why it’s important to attaining your organization’s hiring goals. You’ll learn the best practices specific to recruiting in the Hospitality Industry, and some new successful strategies that work great within the needs of the industry. PLUS – you’ll gain some great tips on using networking technologies to recruit for the Hospitality Industry, and improve your results right away!
Presenter: Carla Major, Vice President, Human Resources & Community Relations, Harrah's Casino and Hotel
3:45 PM - 3:55 PM
Coffee Break & Exhibitor Showcase
3:55 PM - 4:40 PM
(Concurrent session)
Recruiting focus Improving the Candidate Experience: Can You Put Yourself in Their Shoes?
As you evaluate your recruiting process, it’s important to really understand the factors that ultimately influence a candidate’s decision to choose your organization over your competitor. What does the candidate want or need to see? What is the perception of your culture? How does your organization look… through the eyes of a candidate? But understanding the thought processes of your talent target is no easy matter – even though examining the “candidate experience” is a critical component of your recruiting efforts.
This program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. You’ll leave with ideas that can impact your organization immediately as we uncover the tools to help measure the candidate experience; examine how to effectively enhance candidate touch points throughout the recruiting process; and identifying creative and strategic ways to improve the overall candidate experience. Program workbook provided to attendees.
Presenter: Matthew Kaiser, Vice President & Talent Strategist, NAS Recruitment Communications
3:55 PM - 4:40 PM
(Concurrent session)
Recruiting Tools focus Panel: Where the Corporate Sourcing Function is Headed: Expert Views From The Trenches
Arguably the most critical weapon system in the war for talent is the cloak and dagger skills of today’s sourcing professionals. Often buried in the corporate backroom, the sourcing, research and competitive intelligence functions of talent acquisition strategies and tactics are slowly emerging into the limelight. Are they saviors or scapegoats? How do they differ from their third party research counterparts…if at all? Can their contribution to hires really be mapped or are they the first to fall in the cost cutting efforts of an eventual downturn? What are the minimal requirements for their training and rewards structure?
In this highly informative panel, you hear the views, the opinions and the insights of several highly networked high performing corporate sourcing pros. From their expert views you’ll gain a greater understanding of how to strategically manage the increasing critical resource of the in-house sourcer.
Panel Moderated by: Gerry Crispin, Chief Navigator, CareerXroads;
Panel: Glenn Gutmacher, Recruiting Researcher, Microsoft.; Chris Murdock, Executive Sourcer, Yahoo, Inc.; Russell Moon, AVP Strategic Team, Wachovia Corporation; Kim Rutledge, Senior Talent Acquisition Manager, Dell
3:55 PM - 4:40 PM (Concurrent session)
Legal Compliance focus Recruiting and The Law: Avoiding Risk During the Hiring Process
The recruiting and hiring process is fraught with legal landmines, and the knowledge of and compliance to various regulations runs the gamut in hiring companies. In this practical session, you’ll hear from an expert in the practice of “lawful recruiting”, and gain the knowledge you need to help avoid legal problems down the road.
You’ll uncover the requirements and safe practices within pre-employment inquiry, background screening, testing, and credit checks. You’ll also learn of the specific regulations around ADA, Family Medical Leave Act, and EEOC. Plus – the unique aspects of recruiting around race and gender. Arrive prepared: it’s not uncommon to uncover some areas of high-risk in your recruiting processes.
Co-Presenters: John MacDonald, Shareholder & Litigator, Stark & Stark and Aliza Herzberg, Partner, Olshan Grundman Frome Rosenzweig & Wolosky
3:55 PM - 4:40 PM (Concurrent session)
Healthcare Recruiting focus Attract, Retain, Repel: Employment Branding for Healthcare Recruitment and Retention Programs
While organizational culture has been touted as essential for business success since the early 1990’s, there has been little connection between culture and the employment branding process. Knowing who you are and who you are not from a cultural perspective can create an employment brand that increases the ROI of healthcare recruitment and retention programs. By paying attention to congruence, alignment and fit, healthcare organizations can attract and retain the right employees and repel the ones that just won’t fit.
This session, led by an expert in employment branding, will show you how to assess and define your organization’s cultural framework and build an employment brand in the context of that culture. You’ll learn how to clearly define “fit” to identify the type of employee you desire to attract and retain (and those you’d like to repel). You’ll see how leveraging your healthcare employment brand in recruiting and retention efforts will increase ROI. This high energy session will also show you how and when to collaborate with marketing to ensure the employment brand is congruent with the consumer brand for maximum effectiveness.
Presenter: Lizz Pellet, CEO, EMERGE International
3:55 PM - 4:40 PM (Concurrent session)
Hospitality Recruiting focus Leveraging the Corporate Brand for Recruitment Results
Recruitment in the adult beverage industry presents unique challenges: it’s a luxury consumer product in a market segment where the image of the product often doubles as the image of the company. Regardless of the market you serve, your strong company brand can be leveraged as a valuable recruitment tool. In this session you’ll hear from a recruiting expert at one of the world’s most recognized brands, and learn valuable lessons that can be applied to your organization to find qualified talent. You’ll uncover some traditional marketing concepts that allow you to recruit outside of geographic “hot spots”, and some effective candidate selection tools and processes including behavioral, and cross-functional interviewing. You’ll also discover how Bacardi balances recruitment resources between time-sensitivity and cost, including the engagement of recruitment firms and in-house recruiters. Unsure if you’re getting everything you can out of your employment brand? Join this session to find out!
Presenter: Scott Singer, Corporate Recruiter, Bacardi U.S.A.
4:40 PM - 4:50 PM
Break
4:50 PM - 5:45 PM
Recruiting focus Recruiting With a Clear Conscience: Facing Ethical Issues Across the Hiring Spectrum

Unethical behavior is the quickest and easiest way to destroy your employment brand, and perhaps your career. But what are norms in today's fast paced, high transparency recruiting environment? And what constitutes unethical activity compared to your peers in the industry? In this panel discussion you'll hear from real experts sharing their experiences and judgment on this increasingly critical subject. This broadly experienced group, along with the audience (that means you!), will uncover today's ethical standards - together - and learn how to resolve the ethical issues that all recruiters face. This group knows right where your pain points are whether they relate to generational conflicts, entry level hiring, experienced hiring, sourcing, screening, interviewing, offers/counter offers, on- boarding, and more. Join our distinguished group for this highly interactive and humorous session and you'll put yourself at ease (or perhaps not) by testing your recruiting ethics against the norms of the recruiting world.
Co-Moderators: Jeanne Sturges, Editor, RecruitingTrends.com and Executive Recruiter News, Kennedy Information and Steve Rothberg, President & Founder, CollegeRecruiter.com
Panelists: Steve Lowisz, President & CEO, Qualigence; Dennis Smith, Talent Strategy Director, WorldLink; Susan Burns, President & Founder, Talent Synchronicity; Kevin Wheeler
, CEO and Founder, Global Learning Resources, Inc.
5:45 PM - 7:00 PM
Networking & Cocktail Reception

Tuesday, November 18, 2008

8:00 AM
Continental Breakfast & Exhibitor Showcase
8:00 AM
Welcome & Opening Remarks
Conference Host: Anna Brekka
, Senior Director Talent Management Services, Kennedy Information
8:10 AM - 9:00 AM - Working Breakfast
Recruiting focusBreakfast with Steve Lowisz….. How to Lead Your Manager to Define True Talent

It seems to be standard recruiting procedure to look at years-of-experience and other basic criteria to determine if a candidate is worthy of an interview, and ultimately hiring. The recruiter, who feels he administered the candidate through the process perfectly, is left bewildered when the candidate doesn’t work out in the position. In a world that is currently very focused on “getting the right talent for the job”, the standard, “old school” recruiting procedure has become the main ingredient for the common mistakes that result in failure. Recruiters of today are actually in a much more strategic position to gain the talent their company, and hiring managers require. It all starts with taking the right job order which involves dialogue with your hiring manager to determine the criteria for the right candidate. It must be understood that it is not the job description, but the job order that dictates the skills, to define the talent required, to ensure the candidate will be successful in the position. In this keynote session you’ll learn why years-of-experience is NOT a skill, you’ll understand how to coach your manager on determining the right skills required and to challenge the job description to determine the right skill sets. By learning how to establish your manager’s expectations, you’ll take future job orders correctly, and avoid the pitfalls of “old school” recruiting.
Presenter: Steve Lowisz, President & CEO, Qualigence
9:00 AM - 9:30 AM Coffee Break Sponsored by Sheila Greco Associates
9:30 AM - 10:25 AM
Recruiting focus Killer Employment Brands

Pull, grab, tear the essence of brand from your corporate bureaucracy and bring it to life! In this session you’ll explore how to identify the essence of your brand in highly complex, Global and multi-branded organization - and amplify it in the talent marketplace. Hear how adidas achieved the impossible by leveraging their marketing teams’ brand marketing, product marketing, sports marketing and digital marketing. You’ll also uncover how they built in design, simplicity and beauty into our employment branding initiative at all levels. This is design not as an afterthought - but as a key component to the employment brand. You’ll also see how to differentiate between channels, brand, marketing, advertising or any other element that is often confused for one another.
Big, small, global, local, consumer, B-to-B, fear not your ability to leverage the power of brand! These principles can be applied to any company size or type. If employment branding is a key initiative within your recruiting group then this is a presentation you won't want to miss!
Co-Keynote Speakers: Steve Fogarty, North America Recruiting Captain, adidas and Steve Bonomo, Group Global Head of Staffing, adidas
10:35 AM - 11:15 AM
Recruiting focus Where Customer Service and Recruiting Intersect
With so many technology options available to recruiting professionals it’s easy to get caught up in the act of sourcing (and sourcing only). We tend to lose track and forget the foundation of what recruiting should be: Customer Service. In this entertaining and informative session, you’ll hear how a successful recruiter from one of the world’s most admired companies approaches customer service when recruiting to create his own raving fans. And those raving fans – they create real recruiting success on so many levels. Whether you’re an entry level recruiter or a long-time practitioner, this look at the cornerstone of recruiting will serve you well.
Featured Speaker: Ryan Loken, Senior Manager of Talent Services, Walmart Stores U.S.A
11:25 AM - 11:35 AM Coffee Break & Exhibitor Showcase
11:35 AM - 12:20 PM (Concurrent Session)
Recruiting focus Sourcing focus Recruiting That Shows People Matter: Using (Un)common Courtesy To Build Employment Brand
Way too often we get caught up in the “non-people” side of recruiting; processes, reporting, compliance, and the like. In these times it’s easy to forget the impact our activities have on our brand – the way candidates view the organization and decide if it’s right for them. In this presentation we’ll shed light on how the application of simple courtesy can improve candidate quality, reduces cost, and shortens cycle-time to create real recruiting advantage. You’ll see how to embed courtesy, respect and reciprocity in your recruiting processes through technology and recruiter training and development and how organizational focus on the human side of the recruitment and selection reduces recruiter burnout and boosts productivity. Join this session and you’ll leave with an understanding of how to recruit for competitive advantage by acting as change agents or “transformers” with your organization. This fresh approach to delivering memorable employment brand experiences promises to revitalize your recruiting process and bring new life to your organizations.
Presented by: Don Ramer, CEO & Founder, Arbita
11:35 AM - 12:20 PM (Concurrent Session)
Tools focus Maximizing ROI from Recruitment Advertising
Are you measuring the return-on-investment (ROI) from your recruitment advertising campaigns? If so, what metrics are you using to calculate it and how are you generating those metrics? Many recruiters don't think about ROI at all and, for those who do, it often isn't measured accurately. The beauty of recruitment advertising today is that it is almost entirely online, and what is online is measurable in a way that was never before possible. Measuring ROI should therefore be a key component of any recruitment advertising campaign. It is simple in principle: use your applicant tracking system (ATS) to track where your candidates are coming from online and figure out how much you are spending on each recruitment advertising channel. Using actual case studies, this informative session by a leading recruitment advertiser will teach you how to select an ATS, how to track hiring metrics, how to set up and manage recruitment advertising campaigns, how to determine cost-per-hire and ultimately, your recruitment advertising ROI.
Presented by: Paul Forster, CEO & Co-Founder, Indeed
11:35 AM - 12:20 PM (Concurrent session)
Sourcing Recruiting Tools focus Panel: Recruiting Best Practices for 2010
Nobody can predict the future of the recruiting tools (and the strategies to use them) that will deliver results over the next few years. But this recruiting leader (from a Fortune 500 company) and author of the recruiting blog The Talent Buzz, has a track record of finding the new ideas and technologies, and putting them to use well before they hit the mainstream. In this session you’ll engage with him and a panel of other experts to learn about the current recruiting trends and best practices – all designed to bring you up to speed fast on the latest and greatest ideas. You’ll learn of cutting edge ways to make social media an integral part of your recruiting strategy. You’ll hear about significant on-line trends, campus recruiting, new metrics for gauging recruiting ROI, and much more. Be prepared to take a LOT of notes – this is a ton of information for just one session!
Session Moderator: Jason Buss, Vice President Talent Acquisition & Human Resources, Ameriprise Financial, Inc.
Panelists: Shannon Seery Gude, Vice President, Interactive, Bernard Hodes Group;
Yves Lermusi, CEO & Founder of Checkster
11:35 AM - 12:20 PM (Concurrent Session)
Healthcare Recruiting focus Talent Management: Impacting Business Outcomes
Aligning talent management strategies with goals to impact business outcomes sounds more like a dream than a reality for most healthcare organizations. For the North Shore-LIJ Health System, with its diverse businesses and more than 38,000 employees, putting the right people in the right places with the right results was a strategy that required effort from everyone involved. By developing a robust talent management system, the organization increased customer satisfaction, decreased turnover and vacancy rates and even managed to save money in the process. This exclusive session breaks down a successful talent management system so you can view the experience for all its relevant parts. It’s a case study of a talent management exercise that far exceeded expectations, and one from which everyone can learn.
Presenter: Joseph Cabral, Vice President/Chief Human Resources Officer, North Shore-LIJ Health System
11:35 AM - 12:20 PM (Concurrent Session)
Hospitality Recruiting focus 10 Things Every Recruiter Can Do With Social Networks... And A Couple You Shouldn't!
There’s an awful lot of buzz about it, but how do you extract real recruiting value from social networking sites? In this session, you’ll learn the proven practices of top recruiters using LinkedIn, Facebook, MySpace, Plaxo, as well as discussion groups. We’ll uncover how blogs are really social networks, and a step by step approach to utilizing social networking hacks, aggregators, and people finders to meet your goals. This session will cover the navigation of social media from a sourcing guru's perspective with tips and techniques for successful use as a recruitment tool. You’ll also learn how you should structure your personal brand on these sites to enhance your visibility to attract the candidate audiences you want.
Co-Presenters: Glenn Gutmacher, Recruiting Researcher, Microsoft and Dave Mendoza, Principle, Dave Mendoza & Associates
12:20 PM - 1:45 PM Networking Luncheon Sponsored by Arbita
1:45 PM - 2:30 PM (Concurrent session)
Recruiting focus The Future of On-line Recruiting: Why Job Boards and Facebook Are Only Gateways to What is Ahead
What are the current media options available to today’s staffing leaders, and what lies ahead in the ever-changing world of on-line employment marketing? In this highly interactive, humorous presentation, we’ll compare the history of consumer marketing with the marketing of employment opportunities and then peer into the future to see what lies ahead. And while we’re looking forward we’ll see which on-line recruitment opportunities make the most sense today for highly effective recruiting. Join us to see how staffing leaders like you can and should market their employment opportunities using today's and tomorrow's media options. What’s does the future hold for you in on-line recruiting? This session spells it out!
Presented by: Steve Rothberg, President & Founder, CollegeRecruiter.com
1:45 PM - 2:30 PM (Concurrent session)
Recruiting Tools focus Web 2.0 Recruiting: How Social Networking is Changing the Course of HR
Web 2.0 is referred to as the second generation of the web due to its evolution globally from a one-way information resource to an interactive powerhouse, be it through the richness of multimedia, social networking sites like Facebook, My Space, LinkedIn or even blogs. Web 2.0 has opened the doors not only for employer branding but HR marketing and recruitment (by offering a more-target group specific and efficient approach to the ideal candidate). In particular, when seen through the eyes of HR, not only does the use of social-networking sites offer the opportunity for companies to capitalize on employment branding but the opportunity for an employee snapshot that focuses on “a day in the life of” as well as the potential to interact with present and previous employees.
Opening Pandora’s Box, this dynamic and interactive panel session, will show you the pros and cons of Web 2.0 Recruiting and the use of social networking sites, the risks involved, how you can make it work for you as well as where this is taking us in the future of online recruitment.
Moderator: Jason Davis, Founder, Recruitingblogs.com
Panelists: Paul Forster, CEO & Founder, Indeed;
John Ingham, Executive Consultant, Strategic Dynamics Consultancy Services;
Kevin Wheeler, CEO and Founder, Global Learning Resources, Inc.
1:45 PM - 2:30 PM (Concurrent session)
Legal focus OFCCP Compliance for External Resume Database Sourcing
In this session, one of the industry's leading experts on OFCCP compliance provides a riveting look at changing OFCCP recordkeeping interpretations that effect today's recruiting professionals. The 'Internet Applicant' rule places additional burdens on federal contractors and 3rd party recruiters; join us to learn how to prove that your sourcing activities are consistent and fair in order to avoid unnecessary litigation. This is a must-attend event for Federal Contractors, Search Firms, Recruiting Agencies and Individual Recruiters who need to keep up-to-date on the latest legal interpretations. Join us to learn the five steps that avoid a compliance audit or litigation while you attract talent to your organization. You’ll also learn to identify who the Internet Applicant Rule involves (and why) and how the changing interpretations effect your recruiting processes.
Presenter: Chris Forman, President, AIRS Human Capital Solutions
1:45 PM - 2:30 PM (Concurrent session)
Healthcare Recruiting focus Healthcare Recruiting Using Social Networks
Using all the tools available to as a healthcare recruiter is more critical than ever to meet your recruiting goal. Is all the noise about Social Networks accurate? What are the best ways to capitalize on this valuable medium? What are the practices you should avoid (by all means!) to make sure your brand and reputation remains intact? In this session, you’ll learn the proven practices of top recruiters using a variety of social media, from the well-known to the obscure. You’ll learn a gradual approach that uses social networking hacks, aggregators, and people finders to meet your healthcare recruiting goals. Hearing directly from a sourcing guru, you’ll uncover Social Network strategies for successful use as a healthcare recruitment tool, all while improving your online brand. Don’t miss out! This session is invaluable to capture great recruitment value for your healthcare organization.
Co-Presenters: Glenn Gutmacher, Recruiting Researcher, Microsoft and Dave Mendoza, Principle, Dave Mendoza & Associates
1:45 PM - 2:30 PM (Concurrent session)
Recruiting focus From "Cost" to "Investment": Changing Minds Around Recruiting Initiatives
Based on experience in developing and presenting business cases for recruiting initiatives to senior leadership, Linda Glass will facilitate a discussion on how to get your recruiting initiatives approved. HR is largely thought of as a cost to organizations, but with the right and relevant positioning, these initiatives can make good investment sense. In addition to walking through the methodology and presenting a few case studies, Linda will facilitate a brainstorming session on your specific need for your organization.
At the end of this presentation you will walk away with:
  • New way of positioning recruiting as an investment
  • Case studies on Business Cases that work
  • Steps to building a business case
  • An Idea of ways to brainstorm these initiatives within your own organization.
Presented by: Linda Glass, Executive Coach and Talent Strategist, Glass Talent Strategies
2:30 PM - 2:40 PM
Coffee Break
2:40 PM - 3:30 PM (Concurrent session)
Recruiting focus Five Easy Ways to Lose Your Top Candidates (And How to Avoid Them at YOUR Company)
With so many books, blogs, webinars, (and conference sessions!) focused on what to do right in recruiting, few companies ever take the time to look at what they’re doing wrong to inadvertently to lose top candidates. Every aspect of your recruiting processes needs to be constantly evaluated and perfected to succeed in today’s hyper-competitive talent economy.
This session identifies the 5 common recruiting mistakes seen at companies ranging from 5 to over 50,000+ employees, and the steps that you can take to correct them. With this knowledge in-hand you’ll take an honest look your processes, and keep hold of those future stars you didn't even know were at risk!
Presented by: Sarah White, Recruiting Solutions Director, MRA - Management Resource Association
2:40 PM - 3:30 PM (Concurrent session)
Recruiting Tools focus In-House Sourcers: Building and Managing a Research Resource
If your organization currently has, or believes it needs dedicated sourcing assets - don't miss this session! Sourcers, also called researchers, can save big money by pipelining candidates that may never have applied through traditional avenues. But there is a downside: sourcing experts are difficult to find, and retain. This session takes us through how a sourcing guru built and led some of the world's most successful sourcing teams. We’ll uncover how to find, select, hire, manage and lead world-class researchers. Along the way you’ll learn if you need a dedicated sourcer, and if so how many, how to measure the research function, what to look for (and what to avoid) when hiring sourcers, how best to organize your researchers to support your recruiters, and performance enhancers and inhibitors for sourcers.
Presenter: Shally Steckerl, Chief Cybersleuth, Jobmachine
2:40 PM - 3:30 PM (Concurrent session)
Healthcare Recruiting focus The Healthcare Recruiter's Forum
Now it’s your turn! Challenge a presenter’s viewpoint, suggest a new way of working within time-honored traditions, or simply share an opinion about the way healthcare recruiters should work to achieve excellence. This open forum will explore all the latest challenges effecting the acquisition of healthcare talent: changing candidate needs, shifts in compensation, mandated ratios, new acquisition channels and other dynamics. We’re all facing this talent shortage together – and together we’ll uncover new opportunities for success!
Presented by: Joseph Cabral, Vice President/Chief Human Resources Officer, North Shore-LIJ Health System; Shana Criscola, PHR, Recruiter Specialist, PeaceHealth Ketchikan General Hospital; Michael Mullen, HR Director, Recruitment Strategies, Mayo Clinic
2:40 PM - 3:30 PM (Concurrent session)
Recruiting Tools focus Metrics are Easy - Analytics? Now We're Talking!
Are you tired of going to metrics seminars that all end up the same – you’re not sure where to start or what to do? What if you could attend a program that had only ONE slide of numbers and charts – yet allowed you to go back to the office with a fresh perspective and energized about measuring? How would you react if we told you to stay away from benchmarks? In this ground-breaking session we’ll share a basic approach to measuring the effectiveness and results of your recruiting process. We’ll give you a proven template that shows the positive impact your recruiting efforts have on the company’s bottom line.
Plus – we’ll identify the three questions that will always yield correct metrics, and how the answers to those questions (analytics) is really what we should be discussing. You’ll learn why most “metrics” are really just activity measurements and how they can still be useful, how metrics can defend or increase your recruiting budget, and how you can prove recruiting to be a profit center – or at least cost neutral.
Presenter: Geoffrey Dubiski, Principal & Managing Director, Sumner Grace and Associates
3:30 PM - 4:15 PM
Ice Cream Social
- Sponsored by Recruiting Trends
4:15 PM - 5:10 PM (Concurrent Session)
Recruiting focus Real-World Recruiting and the Online Future
IMing, Podcasting, Blogging, YouTube-ing, Social Networking. The Web, its associated technologies, and their respective effectiveness change every day. So, how does a recruiter stay on top of the latest and greatest tools at their disposal? And which of the multitude have the greatest impact on results? In this knowledge-rich session, a panel of experts will help you keep pace with the trends and technologies that matter most to recruiters now - and which ones to look for in the future. You’ll leave this session prepared for what is quickly coming from the electronic talent channel. Your potential candidates are ready and waiting for the future of online recruiting - are you?
Panel Moderated by: Tony Lee, Chief Alliance Officer & EVP, Adicio; Panelists: Joel Cheesman, Head Cheese, HRSEO; Gerry Crispin, Chief Navigator, CareerXroads; Ed Newman, President, The Newman Group; Chris Maikisch, Classified Advertising and New Media Manager, Daytona Beach News-Journal
5:10 PM - 5:15 PM
Break
5:15 PM - 5:35 PM
Recruiting Focus Recruiting 2008: Putting Great Concepts to Work: Summing up the Recruiting 2008 Conference

Couldn’t be everywhere at the Kennedy Conference at one time? Did you miss a session because you were busy networking? The office dared to call you in the middle of the event? Relax – these things happen! But here’s your chance to get an “Executive Summary” of what Recruiting 2008 Conference & Expo Orlando addressed, to note the new ideas and strategies you plan to implement on return to your organization, and to see if you’re an Expo Pass winner of some great prizes (more details on page15)! The panelists at this intensive summary will be everywhere at Recruiting 2008, documenting best practices and fresh concepts - and this fast paced session will ensure you catch the best of the best to put into practice right away.
Presenter: Lauryn Franzoni, Vice President/Executive Editor, ExecuNet
5:35 PM - 5:45 PM PM
Expo Passport Winners Announcement

Wednesday, November 19, 2008

8:00 AM - Summits Registration

9:00 AM – 4:45 PM
Sourcing Summit
More Sourcing Summit Information

9:00 AM – 4:00 PM
Retention Summit
More Retention Summit Information
www.hrci.orgEach workshop will earn you an additional three (3) precertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI), www.hrci.org.
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