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Recruiting Conference and Expo

Session Descriptions

The "Kennedy Conference" can be predictable: Spring on the West Coast, Fall in the East — but some things are ALWAYS new and exciting: our line–up of brand new content and top flight speakers!

Tuesday, May 19

7:00 AM
Workshops Registration
8:00 AM Noon – 11:00 AM
(click here for details!)
11:00 AM
Intensives Registration
12:00 PM – 5:00 PM
(click here for details!)

Wednesday, May 20

9:00 AM
General Conference Registration/Exhibit Hall Open - Continental Breakfast
10:00 AM
Welcome & Opening Remarks

Conference Host: Anna Brekka, Senior Director Talent Management Services, Kennedy Information
10:10 AM - 10:55 AM
Recruiting focusCareer Fitness and the Work Strong Theme
All day, every day, recruiters and HR professionals help others to achieve career success. This presentation will focus on helping you to achieve yours. It will show you how to increase both your paycheck and your overall job satisfaction — both the rewards and the fulfillment earned from work.

This session will put you in touch with your inner champion, which will help you manage your career in good time and bad, and inevitably lead to you to career success. Through stories and fables, research and wisdom, this dialogue will show you how to turn work into an enduring source of happiness in your life.
Presenter: Peter Weddle, CEO, WEDDLES

10:55 AM - 11:05 AM Coffee Break & Exhibitor Showcase
11:05 AM- Noon
Recruiting focus Keynote: Show Some Enthusiasm!

They say that they last…. first impressions, that is. That’s exactly why it is so important that search recruiters and HR professionals impress talent immediately, engaging them with enthusiasm and a sincerely, positive attitude.

Join this upbeat session to explore innovative ways of connecting potential candidates with your brand, the importance of identifying talent that best suits your company, methods of recruiting (get ready to laugh) and the ins and outs of the recruiting cycle — from start to finish. Some would argue that on-boarding is the easy part and that continually recruiting talent for their next challenge in the company is the real challenge...This discussion sheds some light on where good recruitment strategies fit in with a company as part of an integrated HR plan.
Keynote Presenter: Paul Kennedy, HR Director EMEA, New Balance

Noon - 12:10 PM Coffee Break & Exhibitor Showcase
12:10 PM - 12:45 PM
Recruiting focus Where are Your Manners? Using (Un)Common Courtesy To Distinguish your Employee Brand

Far too often we get caught up in the more technical side of recruiting: processes, reports, compliances… the list could go on. The fast-paced nature of recruiting, coupled with increasingly challenging times makes it easy to forget the critical impact our activities have on an organization’s brand. However, people should always be the primary focus of recruiting efforts. The way candidate views an organization is intrinsically connected to their deciding if it’s the right place for them. Plus, shifting organizational focus to the human side of the search reduces recruiter burnout and boosts productivity.

This presentation sheds light on how the application of simple courtesy can create real recruiting advantage by improving candidate quality, reducing costs, and reducing cycle-time. You’ll learn how to embed courtesy, respect and reciprocity in your recruiting processes through technology and recruiter training and development. This fresh approach to delivering memorable employment brand experiences promises to revitalize not only your recruiting process, but your organization as a whole.
Featured Speaker: Don Ramer, CEO and Founder, Arbita

12:45 PM - 2:30 PM Lunch Break
2:30 AM - 3:15 PM (Concurrent session)
Sourcing Recruiting Tools focus Top Priority in a Down Economy: Quality of Hire
In the current economic crises, as in any crises, it is more critical than ever to manage talent properly. In fact, the majority of Senior HR and line of business managers rate quality of hire as their top priority in a down economy. This timely session provides a concise debriefing on how organizations are addressing today’s mounting talent-management challenges.

In Top Priority in a Down Economy: Quality of Hire, Judy Sweeney leads recruiters and HR professionals through an exploratory discussion on the relationship between improving talent management strategies, processes and practices, and improving an organization’s ability to cope with the intrinsic hardships of an economic downturn. Even more important, she will advise attendees on how to ensure quality of hire through properly managing talent, provide metrics to assess quality of hire, and identify three steps to improve the quality of hire. She will also provide compelling case studies, documenting business improvements resulting from improved quality of hire.
Presenter: Judy Sweeney, Vice President and Head, Taleo Research

2:30 PM - 3:15 PM (Concurrent session)
Recruiting Tools focus Turning Strategy into Results: A Practical Approach to Workforce Planning
Effective workforce planning offers organizations a tremendous opportunity to translate talent into business value. Effective workforce planning can help you segment your workforce, establish priorities, develop future scenarios, and create a talent strategy with an actionable plan. It can also provide significant insight for decision management and compliance associated with separations, mergers and acquisitions — all critical needs as companies compete for talent in the turbulent conditions of today’s economy.

In this session, workforce planning strategy expert, Mitzi Adwell, provides the primary guidance and framework you need in order to clearly understand what workforce planning is, what it can do for you, and how to put it into practice for your organization. This is a great chance to gain practical knowledge that can help you reap the benefits of workforce planning for your organization. This session involves, hands-on learning activities, case studies exploring workforce challenges experienced by top companies and best-practices tools and strategies to help improve effectiveness and minimize costs associated with talent management.
Presenter: Mitzi Adwell, Talent Management Practice Leader, THENEWMANGROUP

2:30 PM - 3:15 PM (Concurrent session)
Legal Compliance focus The Solution to Filling the Employee Void in Healthcare and other Industries: Learn How to Lawfully Secure the Services of Foreign-Born Professionals
Amidst news of massive layoffs devastating individuals, companies, and recruiters countrywide, it is important to remember that certain industries — Healthcare and Computer Science, for instance — have an overwhelming number of vacant positions that only continues to multiply.

Recruiters and Human Resource professionals alike are burdened with the daunting task of finding enough qualified employees to fill this staggering void. One plausible solution to these staffing challenges is recruiting competent foreign-born professionals. The trick is in knowing the complex legalities surrounding their employment.

In this session, nationally acclaimed immigration attorney Carl Shusterman discusses the latest developments in laws and regulations governing the employment of foreign-born professionals, with an emphasis on business professionals and healthcare professionals. Join fellow recruiters and human resource peers to learn the latest immigration regulatory changes and legislation and the most effective strategies to ensure the timely and efficient placement of nurses, physicians and other professionals.
Presenter: Carl Shusterman, The Law Offices of Carl Shusterman

2:30 PM - 3:15 PM (Concurrent session)
Hospitality Recruiting focus Nothing to Do?!! Prioritizing Your Recruiting To-Do List in a Down Economy
There is a big misnomer that during a down economy there is not much to do. What with all of the downsizing, layoffs and all? However, on the contrary, there is plenty to do — planning for the turnaround, for instance.

Becoming too lackadaisical is actually very detrimental to an organization’s reflexes and ability to adapt to a rapidly changing economic environment and demands of the workforce as a whole. Remember also that in certain industries (i.e. nursing), there are a disproportionate number of open positions, which only continues to grow and needs recruiters’ immediate attention.

In this business critical session, Michael Goldberg, advises strongly against letting apathy get the best of your career and offers a critical to-do checklist along with some key pointers to help your business’s recruiting team come out ahead when the economy does turn around. Number One: Stay Motivated and Remain Proactive. Check!
Presenter: Michael Goldberg, Freeman

3:25 PM - 4:10 PM
Recruiting focus Effectively Managing Your One-on-One Hiring-Manager Relationships
Informative and entertaining, this session is specially designed for corporate recruiters who want to better manage their hiring-manager relationships and operate as more strategic, consultative partners. Not only does it provide recruiters with practical strategies and tactics to leverage when setting and managing expectations about goals, roles, processes, and timelines — it also offers invaluable insight into what the best corporate recruiter “account managers” do to manage their hiring-manager relationships.

In effort to build a better relationship with your one-on-one hiring managers, it is critical for recruiters to learn what they must discuss in the strategy/kickoff meeting to demonstrate credibility to - and build confidence with - a hiring manager. It is just as critical to learn the four key elements of a quality Service Level Agreement (SLA) and how to leverage SLA to set and manage expectations effectively. Additionally, all attendees will receive a customizable sourcing strategy intake template and also a timeline expectation chart template that can be used to educate managers on processes and time-to-fill variables.
Presenter: John Vlastelica, Founder, Managing Director, Recruiting Toolbox, Inc.

3:25 PM - 4:10 PM (Concurrent session)
Recruiting Tools focus It All Adds Up: Engagement + Self Selection = Efficiency
Many companies seem to be in panic, survival, or retrenchment mode in the face of the current economic climate. Moreover, the under-35 talent pool is shrinking at the exact time when resources to attract, assess and retain are faltering. The need for effective and efficient talent communications has never been greater. However, there is currently a unique and limited window of opportunity for fundamentally strong companies to take aggressive steps to upgrade talent and "stack the deck" with an unfair share of talent so that they can distance themselves from competitors who are struggling, tentative, or unfocused. The question is: Can you really do more with less?

The answer is yes and this session explores the two keys to your future success. First, “Know Thyself”. Convey a strong employer brand and make sure the messaging is clear in order to drive self-selection, optimize recruiter time, and increase the likelihood of hiring candidates who are aligned with your organization’s goals. Second, maximize outreach and differentiate your company from the competition by speaking the language of next-generation of talent. Videogames/Sims, Facebook, YouTube™, Virtual Worlds, and other social media all help cast a wider net and tell your story in the medium they find most engaging… and are the most apt to use. Additionally, this session offers a close-up look at how leading clients like Deloitte, Goldman Sachs, and Nokia use this approach to achieve talent-communication goals and deliver skill-set assessments.
Presenter: Jim Wrexler, EVP, Brandgames

3:25 PM - 4:10 PM (Concurrent session)
Recruiting focus Proving Your Value: Justifying Your Existence at the Executive Table
As markets tighten and executive teams evaluate the benefits that the HR department provides to the business’s bottom line, the old ROI metrics are becoming less and less relevant. Rather, today’s leadership teams are asking, “How does HR help drive revenue?”

Demonstrating proven techniques from the healthcare industry, the presenters of this session will share, with you, models and case studies that demonstrate how HR/Recruiting professionals and departments can track and report realized at-risk revenue and by doing so, demonstrate that their tactics and efforts in-fact help contribute to the business’s bottom line.

The session will provide recruiters with all of the tools and techniques HR professionals need to justify their existence, including: advisements on what data to collect & when, how to correlate recruitment efforts to revenue generation for the company, how to communicate the bottom line impact, and how to define a timeline for implementing a data tracking and reporting process.
Presenters: Jonathan Jones, Managing Partner, Pinpoint Strategies, LLC; Shawn M. Kessler, Recruitment Strategist, Zero-in Recruitment Marketing, and Kurt Scott, Director, Physician Search and Consulting, VISTA Staffing Solutions

3:25 PM - 4:10 PM (Concurrent session)
Hospitality Recruiting focus Hiring for the Long Term — The Ever-Lasting Power of Strong Employer Brand
Strong economy… weak economy… It doesn’t matter. Regardless of the fluctuating nature of the economy, one thing doesn’t change. Developing an easy-to-recognize employee brand is critical for sourcing the right candidates and thereby ensuring a company’s enduring success and resiliency to hard times.

Featuring the current hot topic of employer brand/identity, this session offers very timely advice. You’ll leave, knowing how to tell a convincing story of optimism, even in times when your company is actually not doing so great, and ways to influence fellow recruiters to tell the same story so that it’s cohesive. In addition, you’ll learn how to effectively communicate with Gen Y and strike a chord with them on hot issues like social responsibility and being Green — and very important, how to get them to share your message.

That’s great, you say, but how do I know if my efforts to build a better brand are working? This session also advises recruiters on how to use different technologies to measure the effectiveness of an organization’s campaign.
Presenter: Kat Drum, Global Employment Brand Program Manager, Starbucks Coffee Company

4:10 PM - 4:20 PM
4:20 PM - 5:30 PM
Recruiting focusGreen Recruiting
Co-Moderators: Jeanne Sturges, Editor, and Executive Recruiter News, Kennedy Information
5:30 PM - 7:00 PM
Networking & Cocktail Reception & Exhibitor Showcase

Thursday, May 21, 2008

8:00 AM
Continental Breakfast, Registration & Exhibitor Showcase
8:40 AM -9:25 AM
Recruiting focus Recruiters - More Important Than the CEO?

Presenter: Steve Lowisz, President & CEO, Qualigence
9:00 AM
Welcome & Opening Remarks
Conference Host: Anna Brekka
, Senior Director Talent Management Services, Kennedy Information
9:35 AM - 10:25 AM
Recruiting focus Key Note: Retention in the Hospitality Industry

Co-Keynote Speakers: Laura Lee, VP Human Resources, MGM Mirage and Hilary McClain, Internal Talent, MGM Mirage
10:25 AM -3:15 PM
Exhibit Hall Open
10:55 AM -11:45 AM
Recruiting focus Kennedy Information Research Report Findings

Presenter: Lizz Pellet, CEO, EMERGE International
11:55 AM -12:40 PM (Concurrent session)
Legal focus TBD
Presented by: Steve Fogarty, Recruiting Captain, adidas America, Inc.
11:55 AM -12:40 PM (Concurrent session)
Recruiting focusUsing Mobiles to Recruit
Panel Moderated by: Joel Cheesman, Head Cheese, HRSEO
11:55 AM -12:40 PM (Concurrent session)
Legal focus The Use of Search Engines and Social Networking Sites to Screen Candidates – Landmines and Pitfalls
Employers and recruiters have discovered a treasure trove of information on potential job applicants by using social networking sites — such as MySpace™, Facebook, LinkedIn® — and various search engines. However, it is important to remember that using these sites can present many risks, including issues related to privacy, discrimination, authenticity and reliability. If these sites are wrongly used, even if unknowingly or unintentionally, it can do significant damage to your "employment brand," as well as expose you to litigation and negative publicity. This session advises you on how to stay out of trouble.

Through case studies and viewing different Internet sites, attendees will learn exactly how to screen candidates online. In addition, the group will evaluate the pros and cons of using Internet sites, learn associated privacy and discrimination laws and attain invaluable strategies for navigating legal and practical roadblocks when using search engines or social networking sites.
Presented by: Lester S. Rosen, President, Employment Screening Resources

11:55 AM -12:40 PM (Concurrent session)
Recruiting focus More than Meets the Eye: A Step-by-Step Guide to Recruiting and Retaining Doctors
There is more to physician recruiting than meets the eye. In fact, it is the planning and teamwork that takes place, before candidates are even contacted, that leads to consistent physician recruiting success. Based on Merritt Hawkins & Associates’ latest publication “Merritt Hawkins & Associates’ Guide to Physician Recruiting”, this session provides both strategic and tactical guidelines that hospitals and medical groups must abide by in order to not only successfully recruit physicians but also to retain their services for the long-term.

Guest speaker, Kurt Mosely begins by explaining how physician recruiting is different from other types of searches, transgressing to an in-depth discussion of the various elements that comprise a winning physician recruiting plan. He reminds recruiters and HR professionals that when it comes to physician recruiting, it’s critical to keep what’s out of sight in mind when planning and strategizing recruiting initiatives. Key points include: analysis of today’s physician recruiting market, physician retention strategies, recruiting cost/benefit analysis, securing medical specialists, recruiting top clinicians (nurses, CRNAs, allied), regulatory compliance, demonstrating community need, assembling the recruiting team, opportunity analysis, incentive packages, recruiting contracts, sourcing candidates, the role of locum tenens and more.
Presenter: Kurt Mosley, VP of Business Development, The MHA Group

11:55 AM -12:40 PM (Concurrent session)
Healthcare Recruiting focus Rev Your Search Engines — Tools & Tactics to Give Recruiting Skills a Tune Up
The race for finding qualified candidates is on. So give your recruiting skills a quick tune up and learn how to recruit faster and more efficiently with new navigation tools, recruit candidates not actively looking for employment, learn new ways to deepen your candidate pool worldwide and maximize your time using some the latest recruiting sites.

A comprehensive update for experienced searchers and a great tutorial for beginnings, this session advises recruiting professionals on how to find the “perfect candidate”, using fundamental AIRS techniques in new ways and in conjunction with new search engines. You’ll not only learn how to Google™ hidden documents and create critical search alerts, you'll also gain exposure to different search engines that, while lesser known, are of great assistance to recruiters everywhere — Viewzi and Seachme, for instance.
Presenter: Laura Stoker, Senior Director of Training, AIRS - A Company of the Right Thing

12:40 PM - 1:55 PM Lunch Break
1:55 PM -2:40 PM (Concurrent session)
Recruiting focus Sourcing focus TBD
Presented by: Eric Winegardner, VP Client Adoption, Monster Worldwide
1:55 PM -2:40 PM (Concurrent session)
Tools focus You Built it. They Came. Now What? Website Designs to Engage Quality Candidates
Does it sometimes feel like there is a whole other game that large companies are well practiced at, but yours doesn’t yet quite know the rules to yet - or even if you should be playing at all?

For many small to mid-size companies the thought of implementing or changing recruiting software (e.g. Applicant Tracking, ATS…) is as overwhelming as the 562,000 results you get from searching it on Google™. The sheer number of options, uncertainty in process and most importantly cost — are all factors many small to mid-size businesses (100-2,500 employees) have to consider before changing or implementing new recruiting software… a culmination of factors that often deters companies from taking action.

However, the reality of the situation is that, now, good technology is available in any price point and saving money overall on recruiting can be as easy as effectively using the right technology. If your organization is considering adding (or changing) an Applicant Tracking System this is the one session you don't want to miss! Whether you want to learn about how to determine the true ROI for your organization, craft an RFI that will meet your unique needs, effectively evaluate software for your process, or uses for the systems beyond the typical "Applicant Tracking" — this class is certain to help you out along the way.
Co-Presented by: Gerry Crispin, Chief Navigator, CareerXRoads, and Mark Mehler, CareerXRoads

1:55 PM -2:40 PM (Concurrent session)
Legal Compliance focus Legal Best Practices in Background Screening
When it comes to identifying the right applicants and minimizing mistakes during the hiring process, HR personnel rely heavily on background screening provider’s information. But with so many choices, it can be difficult to pinpoint which background searches are right for different applicants and their particular organization.

This critical sessions provides insight into what background searches are essential for each job applicant, what searches should never be run on their own and what the consequences are for utilizing an incomplete background search package. You will leave knowing how to make smarter decisions throughout your entire screening process, including what searches must be performed to ensure due diligence, alternative search options for unique applicants, and understanding search time frames. Ultimately, all attendees will be able to analyze their own background screening program and make adjustments in accordance to what they learned in order to improve the quality of, and their confidence in, their processes and thereby the personnel they bring on board.
Presenter: Jill Gengler, Director, Merchants Information Solutions

1:55 PM -2:40 PM (Concurrent session)
Healthcare Recruiting focus Spectrum Health – “Surprise & Delight” Transformation Initiative – 2009
In today’s ultra competitive Healthcare Market, your recruitment organization needs to be able to not only identify and recruit Healthcare’s top talent and align the recruitment function as a true business partner but also quantify the departments return on investment (ROI).

In this spirited session Erika Duncan will share best practices about her innovative “Surprise & Delight” Transformation Initiative. She will provide details on the Seven Key Objectives of this initiative and how it is positively impacting Spectrum’s entire healthcare organization. Erika will also share with you research, insight and decision criteria for transitioning from a primarily decentralized recruitment model to a centralized – “hybrid” model. If you’re looking for some fresh ideas to implement at your organization, make certain to include this session in your agenda!
Presenter: Erika Duncan, Director of Talent Acquisition, Spectrum Health

1:55 PM -2:40 PM (Concurrent session)
Recruiting focus Simulation Interviews
Presenter: Louise Kursmark, President, Best Impressions Career Services, Inc.
2:40 PM - 3:10 PM Ice Cream Social
3:10 PM - 4:00 PM (Concurrent session)
Recruiting focus Real-World Recruiting and the Online Future: IMing, Podcasting, Blogging, YouTube-ing, Social Networking…
The Web, its associated technologies, and their respective effectiveness change every day. So, how does a recruiter stay on top of the latest and greatest tools at their disposal? And, which of the multitude have the greatest impact on results?

In this knowledge-rich session, a panel of experts will help you keep pace with the trends and technologies that matter most to recruiters, right now — and which ones to look for in the future. You’ll leave this session savvy to recruiting talent with the tools available to you now and better prepared for what is quickly coming from the electronic talent channel down the line. Your potential candidates are ready and waiting for the future of online recruiting. The question is… Are you?
Moderator:Tony Lee, Chief Alliance Officer and Executive Vice President, Adicio
Panelists: Peter Weddle, CEO, WEDDLE’s;

4:00 PM - 4:20 PM
Recruiting Focus Essential Recruiting 2009 Conference Recap

Did you miss a session because you were busy networking... The office dared to call you in the middle of the event? Relax; these things happen to everyone!

Undoubtedly, Kennedy’s Conference offers a lot…. a lot of sessions covering today’s foremost topics, a lot of cutting-edge information, a lot of highly-acclaimed expert speakers, a lot of exhibitors, a lot of attendees, a lot of opportunities to network… Proportionately, with only one of you and so much to do, it wouldn’t be surprising if you missed something. However, you invested time and resources to attend Las Vegas 2009 Recruiting Conference & Expo and your frustration for missing a session or workshop that was important to you is completely understandable.

This session is designed, precisely to help eliminate that frustration. It is your exclusive opportunity to get an “Executive Summary” of the key points the Conference & Expo addressed — from novel ideas and strategies, to how to implement them upon returning home to your organization. The collective leading this intensive summary serves as an extra set of eyes and ears throughout the conference. They document all of the best practices and new concepts you might have missed along the way… sharing them here to ensure that you catch all of the critical highlights that will help make 2009 a very good year.
Presenter: Lauryn Franzoni, Vice President/Executive Editor, ExecuNet

4:20 PM
Expo Passport Winners Announcement

Friday, May 22, 2009 – Day 4

Sourcing Summit
More Sourcing Summit Information Coming Soon!

www.hrci.orgEach workshop will earn you an additional three (3) precertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI),
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